You don't have to use every social platform

I currently have five Instagram accounts. I deleted four Twitter accounts almost two years ago and one Facebook business account recently.

But...is that ok? Different things (especially on social media) work for different businesses, which means my vote is yes and here's why...

Hellooo...my industry is all about photos!
I'm a photographer - which means I create images. This is exactly why I use Instagram (IMAGES!) and not Twitter (WORDS!). Consider what that means for your business, and choose what's best!

Where does engagement work best?
Engagement happens most on Instagram for me. People like, comment, watch videos, and engage with posts in several ways. Facebook wasn't doing that for me, so I unpublished my Autumn Theodore Photography Facebook account.

What about algorithms (for now)?
For now, these choices work best for me, especially due to algorithms. I also wrote a bit about bots and algorithms a few weeks ago. Do some research to find out what makes sense for you!

Dying to know what works best for you and why. Comment below to tell me your tips!

Happy Friday!
Autumn