Autumn Theodore Photography

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  • PORTFOLIO
    • Brand Photography
    • Portrait Photography
    • Product Photography
    • Event Photography
  • BLOGS
    • Focus Friday
    • Processed
  • ABOUT
  • CONTACT

Focus Friday

BLOG + VLOG of AUTUMN THEODORE PHOTOGRAPHY

21 tools I use to run my business

6/30/2017

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Every business uses a combination of tools to make life easier, to protect their assets, and to share their products/services with the world. Below is a list of tools I use to keep my business moving smoothly. I'd also love to hear what tools you use!
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Project management

  • Basecamp - the free version, which is what I use, includes one project. I organize my whole business within one project since I can create multiple items on the to do list for each project I have open. 
  • iCal - I live and die by the calendar that syncs between my Macbook and iPhone. I wouldn't know which way was up if I wasn't able to look at it each day! I'm not against using Google Calendar, but when so much of my life is already sunk into iCal, I'm going to stick this relationship out for the long run. :)

Web services

  • Gmail + Boomerang - Gmail is awesome, obviously. Gmail + the Boomerang extension via Chrome? HEAVEN. Boomerang lets you schedule emails to send later, or "boomerang" an email back to your inbox if someone hasn't responded within X amount of time. (X being totally up to you.) Probably one of the top tools I use - and it's only $50/year for unlimited email scheduling/boomerang-ing. :P
  • ​Weebly - because I don't have eCommerce on my site, I keep it simple with Weebly. If you're looking for the best drag-and-drop website building site out there, I highly recommend Weebly.
  • Google Voice - I've had the same phone number since I was 14. I'm also not from Columbus. Since it's such a hassle to change your number, I avoided it until I realized I could get a 614 number via Google Voice! It's free, and provides me with a great way to know which calls are coming to me from my business - all while having one phone, not two!
  • LastPass* - looking for a program to scramble all your passwords (so they aren't "abc123" or "password123")? Look no further. LastPass sets crazy passwords to keep your accounts super safe, then allows you to access them with one master password. (So you only have to remember one password for ALL your accounts!)
  • MailChimp - I send about 5 emails per month to my whole client list. I wouldn't be able to do it as beautifully as I do without MailChimp! Plus, I think Gmail would cut me off if I tried to send an email to over 500 people.
  • Eventbrite - I host workshops once per quarter. To make ticket sales easy for both me and the attendees, I always turn to Eventbrite!

Social media

  • Instagram (f*ck Twitter) - for my business, Instagram is king. (And I must admit I absolutely hate Twitter.) But for a writer, Twitter might be king. Consider how your network prefers to receive your content, and go with it!
  • Planoly* - Super easy interface. This is how I used to schedule my Instagram posts. (Now I just do it manually - personal preference!) Plus, it's helpful to plan all social media ahead of time - I plan a whole week every Monday!
  • Facebook* (but not really) - I never use Facebook, but I also hesitate to delete my business page on Facebook...you never know what could happen! Tech is often unpredictable. For now, I'm not a huge fan because I personally don't want to spend money on Facebook ads. And if you're a business on Facebook, no one is seeing your content unless you're paying for those ads.

File management

  • Google Drive - holds EVERYTHING in my life.
  • Pixieset - this is how I deliver images to clients. LIght, fresh interface that allows me to use a password to protect images, then lets the client share with friends, order prints, or download originals.
  • External hard drive - I backup photos in 3 places. You may not need to back up your work in 3 places, but I'd recommend at least two places (one being cloud-based). 
  • CrashPlan* - like I said, I back up my work in multiple places. CrashPlan automatically backs things up for me wirelessly. It might be my best (tech) friend. 
  • Photoshop - what photographer would even consider living without Photoshop?! I recommend paying $10/month for the Adobe Creative Cloud suite of applications. Way better than paying hundreds of dollars for one version of Photoshop and then having it already be outdated within months.

Accounting

  • QuickBooks (Self-Employed version) - makes logging mileage and transactions (plus photos of receipts!) super easy. My accountant asked for an overview of this year so far and within a few clicks, I printed off all my information - without having to look up anything!
  • Square - I send all my invoices to clients via Square because I love their simple interface for both me and my clients. Why am I ok with paying a percentage of my income to Square fees? Because at the end of the year, I can add my income to my Schedule C with one click. That's worth it to me!

Client appreciation

  • Greetabl* - send gorgeous boxes of small gifts to clients for less than $20! They even have a space where you can add a message and a few photos to the interior of the box.
  • Ink Cards* - send beautiful, pre-designed (but also highly customizable) cards to your clients for $2-5. You can add your own message and even a photo or two, depending on the template you choose.

Most important (to me)

  • iPhone - while it sounds cliche, I do have to admit that without my phone, I'd be in trouble. Everything I listed above is accessible via my phone, which means I can do business every day of the week, around the clock, from anywhere on the globe. (Provided there's wifi or data connection, of course!)

I hope this list was helpful to you! If you have any questions on additional information, let me know!
​
Happy Friday!
Autumn


As of January 2024, I no longer use these tools:
  • LastPass and CrashPlan (Apple does these for me now)
  • Greetabl and Ink Cards (I've found other ways to thank people)
  • Planoly and Facebook (less social media usage these days)
16 Comments

What to wear to photoshoots: 3 tips for men

6/23/2017

2 Comments

 
Last month, I wrote a blog post on the same topic - except that it was geared toward women. As expected, I got some requests to write the same type of post for men.

"What do I wear for the photoshoot?!" is still one of the most frequent questions I get asked. The three tips I have for men deal with three Cs: 1. Clothing, 2. Cut, and 3. Chill.
Autumn Theodore Photography
Chris aced the three Cs!
1. Clothing
The most important thing you can do is consider why you'll be using these photos. Are they for LinkedIn? Your website? What do you want people to think when they see the image? That you're a buttoned-up, suit-wearing professional or that you're a laid-back, casual creative? Or maybe somewhere in between? This is the first choice you need to make. The only other clothing request I'll make is that you avoid patterns and stripes. Keep any clothing that you wear fairly simple.

2. Cut
When does your hair cut look best? Day of? Week later? This is important, so be sure to schedule your photoshoot accordingly. Same goes for facial hair - be sure to make a note of when to shave before the shoot.

3.Chill
This is like...so basic, but SO helpful. Lots of folks (not just guys) hate having their photo taken. I'm one of them - it makes me really uncomfortable! But the more you chill out for the photoshoot, the better your photos will look. Try to smile naturally (I'll try to make you laugh!), sit naturally, and just be you. It won't take long, I promise! If there's anything I can do to make you feel more comfortable, please let me know! (Pro tip: no drinking before photos. Sure, you'll feel more comfortable, but your eyes and smile won't look their best.)

Happy posing!
Autumn
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Image quality matters (a lot more than you think)

6/16/2017

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Do you see the difference between the two photos below? Can you explain what that difference is? Is it a big difference? A small difference? Color? Lighting? Quality, perhaps?
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Here's the difference:
  • The left photo was taken with an iPhone, which creates a pretty high quality image when compared to point-and-shoot cameras, flip phones, or even disposable cameras from 5-10 years ago. iPhones are also not cheap - I paid $200 for this iPhone 6 two years ago. Now they're even more expensive.
  • The right photo was taken with a DSLR camera - a Canon 70D with a Tamron 90mm prime lens. This creates a higher quality image than an iPhone - and reasonably so, since the camera + lens = nearly $2,000. (Not to mention the value of my time considering I had to learn how to use these tools.)

I share this example because I had a conversation with a client recently. It was my job to find models for a photoshoot we were planning. I sent photos to my client and asked for her to choose her 5 favorite models out of the roughly 10 photos I sent. (Photos were shared by the models - some were professional and some were not.) 

My client's response: "Just based on the quality of the pictures (because I had to choose somehow), let's go with these five models." ... which means she chose models for a shoot based on image quality alone. Imagine how people are choosing which products to buy, which restaurants to try, or even which stores to visit.

Image quality matters. Photography is compelling.

Happy Friday!
Autumn
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Hey Baby Boomers, I'm WORKING (not playing) on my phone

6/9/2017

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Generations often love to prod at each other, saying how their generation is better than the next/last. While I try very hard to avoid this ugly banter, I far too often hear Gen X-ers complaining about Gen Y-ers or Millennials "playing on their phones.

​ Below, you'll find a list of how I "played on my phone" last week.
Autumn Theodore Photography
Here is the non-exhaustive list of WORK I did on my phone while shooting Cause Collaborative event highlights for nearly 9 hours this past Friday:
  • Provided quotes to 4 clients
  • Called a client to discus details so that I could provide a more accurate quote
  • Schedule updated headshots for a client's new team member
  • Scheduled tour of client's campus to learn how to best schedule a new shoot
  • Connected with potential client who was referred to me by another client
  • Confirmed with a client that there is a hold on a shoot date due to scheduling
  • Confirmed with a client that they received images sent to them the day before
  • Returned a call to a client (still playing phone tag!)
  • Called a client to discuss a new product idea
  • Scheduled meeting to discuss new office/studio space
  • Posted two planned posts to Instagram (one blog-related, one 30-day project-related)
  • Sent content to @columbusstories (to whose Instagram I contribute to once monthly)
  • Kept all of the above updated on Basecamp so that I don't lose track
  • Tracked mileage and income/expenditures (I do this daily) on the QuickBooks app

I caution folks who might assume "kids these days" are endlessly scrolling through Instagram, shopping online, or playing a game. My ability to embrace technology allows me to grow my business faster. (While occasionally scrolling through Instagram or shopping online - I can admit it!)

What are genius ways you use your phone? What stellar apps do you love that bring you joy, ease, and efficiency to your life? Comments are welcome below!

Happy Friday!
​Autumn
2 Comments

Styling 3 product shoots for under $100

6/2/2017

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​Whether you're a business owner, restauranteur, or photographer, planning and shopping for a series of styled food shoots can take hours. The last thing you want to do is also spend a lot of money on props. Thanks to a little creativity and a lot of DIY-ingenuity, I was able to design and purchase props for 3 separate shoots - for UNDER $100!
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STYLE SETUP #1: $17
  • My client is a local donut shop and already owned the cake stand on which the donuts rest.
  • The banner is trendy and chic since it's thin pieces of wood connected by tan-colored twine - and it took less than 10 minutes to put together. (Hanging on a rolling clothing rack, but could also be hung on a wall.)
  • The confetti was a gift to me from Surprise Modern Party. Pro tip: they do custom confetti!
  • The fake plants are all from Ikea, which is set to open in Columbus on Wednesday, June 7!

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STYLE SETUP #2: $33
  • The "DONUT BAR" sign were plates with stickers taped to the wall - so easy!
  • The pegboard could've been painted a different color, but I wanted to keep it natural. I cut dow rods into 4" pieces to stick inside the peg board on which to hang the donuts.
  • Gold bunting and chalkboard place cards helped add a bit more flare to the setup.

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STYLE SETUP #3: $49.50
  • The sign had ugly wood trim, so I covered it with white duct tape. Pro tip: lightly spray the chalkboard with hairspray after you chalk it. Do a second layer of chalk for a bolder look.
  • The bunting sets were hung straight down rather than sideways - a totally different look!
  • To make the donut stand, use a drill bit matching the size of the dow rods to drill holes into the 2x4. (I had Lowe's cut my 2x4 into three 2' pieces.) Wipe with a damp cloth before stacking donuts.

Thanks to Vue for hosting me for this this triple shoot! Another thank you to Andrea at Metro Cuisine for connecting me to Vue, and for the linens! It's always a pleasure to work with such kind partners.

Happy Friday!
Autumn
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