Focus Friday
BLOG + VLOG of AUTUMN THEODORE PHOTOGRAPHY
Anyway, Liz ended up hiring me to offer a course in DIY product photography for start-ups trying to save a penny or in between photo shoots with a pro. It was too fun to be work, but either way I'm honored to be a part of the first year of this online academy for ladybosses. I hope you'll take a peek at The Ladyboss Nation's Membership Academy - you can see the full schedule of coursework, including mine, right there on the website. It also includes group business coaching with Liz London, who is a certified business coach and the author of The Business Bible for the Unconventional Entrepreneur. One small reason of why you should become a member: my class includes a bonus of me giving feedback to members on photo skills learned from my lecture. :) Happy Friday! Autumn
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This video is for people who are new to photography and feel like it takes an overwhelming amount of time to edit photos. Or maybe it's for people who aren't newbies, but feel like they want to know how to reduce post-processing time. An image is blurry. But you were trying to hold the camera so still. Why? WHYYYYYYY? Let me help! Happy Friday! Autumn Admittedly, it can be funny, but only about 1% of the time. The other 99% of the time, it's so frustrating.
Here's a perfect example. One of my largest clients is OSU. At an event recently - where they pay me good money for great photos - an older gentleman photobombed at least 5 of my images at a professional event. And RUINED them for my client. So next time you're considering photobombing, think about the person whose money and time you're wasting, and consider what it would be like to have someone show up to your office and "accidentally" delete that presentation you've been working on for hours. Happy Friday! Autumn
Here are three reasons to consider whether to hire a professional or amateur:
The lesson: hiring an amateur costs you not only money, but time. Two very important commodities in life are time and money - which one do you want to save? Happy Friday! Autumn
Problem 1: your business Instagram doesn't have a business account
What?! Why? This unlocks your ability to display more info about your business as well as view analytics. Problem 2: you aren't giving users easy ways to contact you Like I said, switch to a business account so that you can create quick links for users to call, email, or get directions to your business. (How to switch? Google it. Details are everywhere.) Problem 3: (this one drives me crazy) your brick and mortar's address isn't listed I came to your Instagram, loved your brand, saw the great photos, and want to visit your physical location to eat/buy/do/see all the things...why isn't your address listed? I don't want to have to now go to another webpage or app to Google your business name and try to find your address. MAKE IT EASY FOR YOUR WANNABE CLIENTS. You do want their money, right? Problem 4: your bio doesn't talk about what you do or who you are One time I went to a really cool instagram with gorgeous images of people inside homes - I couldn't tell if it was a travel magazine, a clothing retailer, or a lifestyle blogger. Since I didn't want to spend the time doing my research, I kept scrolling. If you want people to connect and engage with you on social media, be clear about who you are and what you do. Problem 5: you want to link to your website but also share another link (for an ad, a special product, an event ticket link, etc.) but don't want to replace your website link Try something like linktr.ee to post several links from your profile page. As always, I hope this is helpful! Happy Friday! Autumn
For example, the photo above is from spring commencement at The Ohio State University. The color, contrast, motion, and candid nature are are all what I was seeing with my eyes - so I captured it in that style.
Sometimes you know your own style and are looking for a photographer to fit it, which can be difficult for both parties. The dream photographer/client relationship is when everyone is looking for the same thing - which makes it easy to create and deliver! If you're ever looking for a different style than mine, I might refer you to another photographer! It wouldn't hurt me at all - I just like to help match people with options that would give them exactly what they need! Leave a comment about what types of photography styles you like! I'd love to know. Happy Friday! Autumn Ever wonder what the difference is between a speedlight and a strobe? Each is a type of flash that could be used for various purposes. A tiny intro is featured on today's PhotoVlog! As always, if you have any questions, feel free to comment below or shoot me an email! Happy Friday! Autumn Gels are used with flash to add color to photos - think of it like a filter. Today, I'll explain how simple it is to start getting creative with color! Links, as promised!
(If you're just getting started with flash, check out this video first.) Happy Friday!
Autumn |
Writing and vlogging to entertain, educate, expose, and encourage.
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