Autumn Theodore Photography

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Focus Friday

BLOG + VLOG of AUTUMN THEODORE PHOTOGRAPHY

⏰ 10 minutes before the shoot can change everything

9/7/2026

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Want an easy way to make photography run more smoothly at your next event or corporate shoot? Give your photographer a quick logistical rundown before the camera comes out.

This isn't a shot list. You hired us to know what to photograph. This is about giving us the behind-the-scenes information that helps us work independently, move quickly, and avoid interrupting you all day.
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A few things that are incredibly helpful:

→ Give us the lay of the land.
Where are the important spaces? What's off-limits? Which entrance actually gets us where we need to go?

→ Tell us what the schedule doesn't.
A run of show might say “reception,” but you know the CEO always stops by for the first 20 minutes, or that the award recipients gather somewhere after leaving the stage.

→ Make VIPs easy to spot.
One of my favorites: a printed page with names and full-color photos of your VIPs. Hand it to your photographer at the beginning of the day and we can find the right people in a crowd without constantly asking, “Is that them?”

→ Flag the logistical quirks.
Restricted access, surprise announcements, room changes, security requirements, tight transitions - tell us before they become surprises for us, too.

→ Point out the “you wouldn't know unless you work here” stuff.
If there's something important that an outsider would never recognize, give us the inside scoop.
Ten minutes of context at the beginning can save a lot of questions later—and lets your photographer spend more time doing what you brought us there to do.

Do you have an upcoming event and you've been meaning to book a photographer?
GET AN EVENT ESTIMATE

​How else can we support you through your photography experiences? Comment below if you have questions or would like to make a request for our October blog post.

See you next month!
Autumn
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The photos you'll wish you had six months from now

8/17/2026

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Before your next event, try asking one question:

"Six months from now, what photos will we wish we had?"

The answer is often different from the event schedule.

Those images might end up in your annual report, a grant proposal, your careers page, next year's event promotion, or a press release. Thinking beyond the event itself helps create an image library that keeps working long after everyone has gone home.
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​Here are a few ways to think about it when planning your photography:
  • Annual reports & impact storytelling: Choose moments that show outcomes, not just activity - people engaged, results in action, and real-world impact.
  • Recruitment & careers pages: Capture authentic team interactions, workplace culture, and candid moments that reflect what it’s actually like to work with you.
  • Fundraising & grant applications: Document both the need and the response - before/after context, community involvement, and measurable change.
  • Marketing & campaigns: Look for versatile images that can be reused across multiple channels (social, web, email) rather than one-off visuals.
  • Press & media use: Prioritize clean, well-composed images with clear subjects that can stand alone in editorial contexts.
  • Long-term value mindset: Ask during the shoot, “Where else could this image be used in 6-12 months?” to maximize return on the session.

Planning something this fall?
START THE CONVERSATION

I always look forward to learning more about how to support your marketing, communications, development, and event needs.


Happy Friday!
Autumn
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If you could only keep five photos from your event...

7/13/2026

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​Before your next event, ask yourself one question:

If you could only keep five photos afterward, which five would they be?

The answer usually has very little to do with cameras - and everything to do with your organization's goals.
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Those five images become a roadmap for the story you're trying to tell, helping everyone stay focused on what matters most before the event even begins. It's one of the simplest ways to end up with a gallery you'll use for years.

This is one of several ideas I cover in my Event Photography Resource Guide - a PDF I created to help clients get more value from their event photography long before the first photo is taken.
View Free Resource Guide

​Planning something? I'd be happy to spend 15 minutes talking through your goals, timeline, and photography strategy - whether we end up working together or not. Feel free to book a time that works best for you.

See you next month,
Autumn
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The Biggest Headshot Mistake I See

6/1/2026

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Last week, I photographed more than 60 people during a headshot event. And as people stepped in front of the camera, I heard some version of the same thing over and over:

"I hate having my photo taken."

"I never know what to do."

"I'm not photogenic."

The funny thing is that almost nobody actually had a photography problem. They had a perception problem.
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Most people think a successful headshot is about looking perfect. It isn't. A successful headshot is about helping someone feel like they already know you. Think about the last time you visited a company website, looked someone up on LinkedIn, or reviewed a speaker's bio. You probably weren't analyzing every detail of their appearance. You were making a quick decision:

"Do they seem approachable?"

"Do they seem confident?"

"Would I want to work with them?"

The best professional portraits answer those questions before a single word is exchanged.

That's why so much of my job has nothing to do with cameras. It's helping people relax. Giving them something to do with their hands. Adjusting posture by an inch. Getting a genuine expression instead of a forced smile. Creating an image that feels like them on a really good day. And when that happens, people often tell me the same thing after seeing their photos:

"You made me feel so comfortable, and now those photos actually look like me."

That's always my goal.
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Whether you need a better LinkedIn photo since it hasn't been updated in a while, or updated website imagery, or if your current headshot no longer feels like you, I'd love to help.
Let's connect

See you next month,
​Autumn
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I'm teaching an online course soon!

11/22/2019

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Recently, one of my clients asked me to collaborate with her on a pet project of her own. It turned out, she wanted to hire me as a guest instructor as part of a series of business courses offered online for small business owners looking to beef up their business knowledge.

When I checked out the project, I realized just how great it really is.

It's called The Ladyboss Nation, and it's something that is sorely needed among small business owners like photographers and other creative outlets.

​You know how it is, we start our business to do what we love, but we may not know the first thing about the admin or behind-the-scenes work it takes to grow our business into a real living. 
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Liz London (photo by me!)

​Anyway, Liz ended up hiring me to offer a course in DIY product photography for start-ups trying to save a penny or in between photo shoots with a pro. It was too fun to be work, but either way I'm honored to be a part of the first year of this online academy for ladybosses.  I hope you'll take a peek at The Ladyboss Nation's Membership Academy - you can see the full schedule of coursework, including mine, right there on the website. It also includes group business coaching with Liz London, who is a certified business coach and the author of The Business Bible for the Unconventional Entrepreneur.
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One small reason of why you should become a member: my class includes a bonus of me giving feedback to members on photo skills learned from my lecture. :)

Happy Friday!
​Autumn
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How to spend less time editing photos

11/8/2019

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This video is for people who are new to photography and feel like it takes an overwhelming amount of time to edit photos. Or maybe it's for people who aren't newbies, but feel like they want to know how to reduce post-processing time.

Don't forget to check out my video about how I edit in Lightroom!

Happy Friday!
​Autumn
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How to avoid blurry photos

8/30/2019

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An image is blurry. But you were trying to hold the camera so still. Why? WHYYYYYYY? Let me help!

​Happy Friday!
Autumn
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Let's talk about photobombs

8/19/2019

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Photobomb, n. photograph that has been spoiled by the unexpected appearance of an unintended subject in the camera's field of view as the picture was taken.

Everyone knows what it is. So many of us have done it. Here's how a professional photographer feels when it's done...
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Admittedly, it can be funny, but only about 1% of the time. The other 99% of the time, it's so frustrating.

Here's a perfect example. One of my largest clients is OSU. At an event recently - where they pay me good money for great photos - an older gentleman photobombed at least 5 of my images at a professional event. And RUINED them for my client.

So next time you're considering photobombing, think about the person whose money and time you're wasting, and consider what it would be like to have someone show up to your office and "accidentally" delete that presentation you've been working on for hours.

Happy Friday!
Autumn

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If you think hiring a professional is expensive, try hiring an amateur

6/27/2019

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Hiring an amateur is sometimes a great choice since you need to save money and they need more experience. Your project might not have the budget for a professional, so you consider your options.

And there's nothing wrong with it at all - and it's how everyone starts out their new career path, including me - I was an amateur photographer for 4 1/2 years prior to being self-employed!

However, there are some additional expenses that come with hiring an amateur that you may not have considered.
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Here are three reasons to consider whether to hire a professional or amateur:
  1. You may have to schedule a re-do (either with the amateur, or with a professional).
  2. Amateurs may not yet have good communication or organization skills, therefore lengthening the process.
  3. More creative direction might be needed by amateurs

The lesson: hiring an amateur costs you not only money, but time. Two very important commodities in life are time and money - which one do you want to save?

Happy Friday!
​Autumn
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Why your headshot should be on your website

6/14/2019

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Such a simple concept! (And no, I'm not trying to sell my services. I'm educating!)

"I hate having my photo taken."
So do I.

"I don't want my picture to be the "face" of my brand."
It doesn't have to be, but you also shouldn't really be hiding your face, especially as the owner of a small business.

"No one want's to see my face."
Yes, they actually do. If someone is about to meet with you in person for the first time, knowing what you look like will prepare them to find you in a coffee shop, AND set them at ease that your'e a real, live human being.

Happy Friday!
​Autumn
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