Here's why unsubscribing would never offend me...

I'm a crazy person who gets to inbox zero 20 times per day. How? Well first, I'm organized, and second, I'm  really good at unsubscribing.

I unsubscribe from lots of shopping emails, things that don't interest me, as well as other random junk. But how do I feel when someone unsubscribes from my emails...?!

To be honest, I feel just fine. :)

We should try to avoid visualizing marketing emails the same way as we see friendships, client relationships, or even a personal email. It's different, because it's sent to a large group. Would you ever ask 100 friends to dinner at the same time to catch up? Of course not! So why expect people to feel incredibly engaged in your mass email?

Marketing emails are used to inform/educate a large group of people about something. When writing a marketing email, don't pretend like you're talking to everyone separately - they'll know that you're not. It's ok! Be quick, make it fun (if that matches your brand), and give them a reason to enjoy it.

Remember that people don't always see your emails - and that's ok! And it's totally fine if they unsubscribe, too.

After this, if you decide to unsubscribe, you know I'm not mad. :)
Happy Friday!
​Autumn