Autumn Theodore Photography

  • PORTFOLIO
    • Brand Photography
    • Portrait Photography
    • Product Photography
    • Event Photography
  • BLOGS
    • Processed
    • Focus Friday
  • ABOUT
  • CONTACT
  • PORTFOLIO
    • Brand Photography
    • Portrait Photography
    • Product Photography
    • Event Photography
  • BLOGS
    • Processed
    • Focus Friday
  • ABOUT
  • CONTACT

Focus Friday

BLOG + VLOG of AUTUMN THEODORE PHOTOGRAPHY

Here's why unsubscribing would never offend me...

3/23/2018

2 Comments

 
I'm a crazy person who gets to inbox zero 20 times per day. How? Well first, I'm organized, and second, I'm  really good at unsubscribing.

I unsubscribe from lots of shopping emails, things that don't interest me, as well as other random junk. But how do I feel when someone unsubscribes from my emails...?!
Picture
To be honest, I feel just fine. :)

We should try to avoid visualizing marketing emails the same way as we see friendships, client relationships, or even a personal email. It's different, because it's sent to a large group. Would you ever ask 100 friends to dinner at the same time to catch up? Of course not! So why expect people to feel incredibly engaged in your mass email?

Marketing emails are used to inform/educate a large group of people about something. When writing a marketing email, don't pretend like you're talking to everyone separately - they'll know that you're not. It's ok! Be quick, make it fun (if that matches your brand), and give them a reason to enjoy it.

Remember that people don't always see your emails - and that's ok! And it's totally fine if they unsubscribe, too.

After this, if you decide to unsubscribe, you know I'm not mad. :)
Happy Friday!
​Autumn
2 Comments
Ria Greiff link
3/23/2018 09:20:48 am

Really enjoy the tone of your newsletters. Well done!

Reply
Autumn
3/23/2018 09:54:01 am

Thanks so much, Ria! Looks like we have lots of friends in common, so I’ll connect on Facebook :)

Reply



Leave a Reply.

    Picture
    Writing and vlogging to entertain, educate, expose, and encourage.

    Subscribe!


    RECOMMEND A TOPIC

    Categories

    All
    Educate
    Encourage
    Entertain
    Expose
    PhotoVlog

    Archives

    January 2022
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017

EMAIL
autumntheodore@gmail.com

PHONE
​614.349.5025

PRIMARY LOCATION
Columbus, Ohio

LET'S CONNECT!
Picture
A few of my favorite shots, available for purchase for both personal and commercial use. SEE GALLERY
READY FOR BRAND PHOTOGRAPHY?
I created a free resource guide to help maximize your photography experience, no matter who you're working with.
DOWNLOAD GUIDE

© COPYRIGHT 2022. ALL RIGHTS RESERVED.