The real reason you put off building/updating your website

(Written by guest blogger Allison Bowers)

​As a busy single mom with a thriving PR consultancy, I kept putting off one big part of growing my business — designing my own website. I was a little paralyzed by the idea of the task actually. Thinking about how to brand myself or if I should even bother because what if I choose to grow it into an agency format, and then I have to rebrand myself anyway.

I wasn't hurting for clients by any means, and literally ALL of my business comes to me through word of mouth referrals so do I really need to create a website?

​And oh by the way, how do I justify spending so much un-billable time on myself anyway when my clients need me?

These were all the thoughts that would run through my head each time I would consider sitting down to design a site to promote my independent PR consultancy. But probably the biggest hurdle of all, what photos would I even use? 

I knew I needed to get headshots done, and so I looked to Autumn to pursue getting my headshots done with the idea in the back of my mind that once I finally had the photos, I would actually create my site.

​Autumn spent thirty minutes with me, took a whole bunch of great photos and within 24 hours they were back to me, edited and amazing. Within one week's time, I launched a website for my consultancy after being website-less for over 2 years. Having one set of consistent and professional photos to help illustrate who I am, was the fire I needed to complete this critical task to invest in myself and my business.

Photos are such a big part of telling your story in the digital age, and the quality of those photos really can bolster your credibility while the style can help you capture your voice.