Instagram profile tips for businesses

You know I can talk to you all day long about how to get better photos - but did you know I also do some consulting for web design, user experience, and social media management?

I've been seeing some troubling things about many businesses' Instagram profiles recently that 1) have nothing to do with photography and 2) are SO EASY to fix.

Problem 1: your business Instagram doesn't have a business account
What?! Why? This unlocks your ability to display more info about your business as well as view analytics.

Problem 2: you aren't giving users easy ways to contact you
Like I said, switch to a business account so that you can create quick links for users to call, email, or get directions to your business. (How to switch? Google it. Details are everywhere.)

Problem 3: (this one drives me crazy) your brick and mortar's address isn't listed
I came to your Instagram, loved your brand, saw the great photos, and want to visit your physical location to eat/buy/do/see all the things...why isn't your address listed? I don't want to have to now go to another webpage or app to Google your business name and try to find your address. MAKE IT EASY FOR YOUR WANNABE CLIENTS. You do want their money, right?

Problem 4: your bio doesn't talk about what you do or who you are
One time I went to a really cool instagram with gorgeous images of people inside homes - I couldn't tell if it was a travel magazine, a clothing retailer, or a lifestyle blogger. Since I didn't want to spend the time doing my research, I kept scrolling. If you want people to connect and engage with you on social media, be clear about who you are and what you do.

Problem 5: you want to link to your website but also share another link (for an ad, a special product, an event ticket link, etc.) but don't want to replace your website link
Try something like linktr.ee to post several links from your profile page.

As always, I hope this is helpful!

Happy Friday!
Autumn