Don't use Instagram filters

We all use Instagram filters, right?

​WRONG.

Left: so great. Right: gross filter. Subjective? Sure!

I could sit here and write a long post about all the time photographers spend to create images. And how those images shouldn't be further altered because they already look pretty darn good.

But this will be a short post, because I really only have one point: be very clear with your photographer on the type of images you want. Are they light and airy? Dark and dramatic? Editorial? Creative? Do you have sample images? What is the purpose of the images?

Your photographer will create images based on the direction given to them - without you having to touch it up afterward. Plus, should you further alter your images, they will no longer look consistent among the other images they created for you. As a former marketing professional, I can tell you that consistency is key!

Now go hire a photographer who can give you EXACTLY what you need without resorting to gross Instagram filters.

Happy Friday!
​Autumn

P.S. Yes, everything creative is subjective. At the end of the day, you do what's best for you! :)