Don't hire a photographer until...

Photographers work in lots of different ways, with different types of clients. I'm a commercial photographer focusing on headshots, event, brand and product photography.

So why shouldn't you hire me yet? Well, let's consider a few things...

1. You don't have a marketing plan.
   It's totally ok if you don't have a marketing plan put together yet! Shoot me an email at any time so that we can talk about what I need from you as we begin planning. Because, what's really hard for me is...
2. You don't know exactly what you want.
   Yep, marketing plans actually help you know what your creative needs are (website, social, brochures, ads, etc.) so that you aren't wasting your money on hiring creatives before being able to direct them on exactly what you want, what your needs are, etc.
3. You've never seen the photographer's work.
   I'm so in love with people who refer me to others - I am so grateful for these folks! But sometimes new clients want to hire me without even seeing the type of work that I do. There are lots of different types of photographers out there - different ones do different types of work. Find one that matches your brand, vision, and needs. (If it's me, then yay! If not, I'm never offended if you find someone else!)
4. You don't have the money.
   Growing up, we learn not to spend money on things we can't afford. This goes for businesses too. If you can afford creatives (and other vendors) you need in business, hire them! If you don't, find some friends who can help you in the meantime. You'll get there - you'll grow your business and be able to hire those you are excited to work with. We're excited for you too. :)
5. You haven't communicated with the photographer you're considering.
   Oh boy...here's what's even more important. I've heard this from so many clients... "Oh my gosh thank you so much for emailing me back! I emailed a dozen photographers and you're the only one who responded!" This is a HUGE problem! If someone doesn't respond for days (or weeks!) to their first encounter with you, that sets up a pretty accurate signal that it's going to be difficult to work with that person. Constantly waiting on someone to respond or send information requested of them can be so draining.
   

What am I missing? Any other considerations you've had to make when seeking a photographer?

Happy Friday!
​Autumn