Does the season give you a reason?

As corny as the title is, I'm serious!

The question is this: are you mindful of when to take photos (or get your photos taken) based on what it's like outside? Probably! But let's consider some details.

In several places (like Ohio, where I live), the seasonal changes are drastic: summer sun and lots of greenery; beautiful multi-colored fall foliage; dark, gray skies and freezing temps.

So what's my point? It's that you have a lot to consider - and lots of amazing options!

First, follow these steps:

1. Seriously think about why the photos are being created. Headshots? Brand photography? Group/team photo? Products? A special event? This matters SO much.
2. Do the photos need to have a certain look? Have you seen styles of photography you really like? Show your photographer, or look for a photographer who can capture that style!
3. Consider being "seasonal" vs. "seasonless." (Yes, this is my marketing brain getting very specific!)
   - Seasonal: Like Julie (photo above), you need some seasonal brand photography for social media. You choose to have a shoot with these lovely fall colors - great!
   - Seasonless: You need new headshots but it's fall right now - but if someone sees these photos just a few months, it'll be obvious that they were taken a whie ago. If you want the headshots to look "seasonless," and last much longer than a few weeks, consider getting them taken in front of greenery (like pine!) if you'd like them outdoors, or indoors with studio lighting.

Don't assume warm weather is the only time to utilize the outdoors for photographs.

• Fall is an obvious time to take a lot of colorful photos.
• Winter can add some drama to your photos.
• Winter also (usually) means lots of clouds, which are AMAZING for softly-lit portraits.
• The best time to take photos in the summer, in my opinion? One to two hours before sunset.

What can be taken indoors (aka any time of the year!)?
Nearly anything, as long as 1) you're not looking for a specific outdoor look, and 2) you can find a photographer comfortable with indoor photography (likely with some studio lighting).

Happy Friday!
​Autumn