BLOG + VLOG of AUTUMN THEODORE PHOTOGRAPHY
Is there a certain "side" of your face that looks better for a portrait? Watch my new video to find out!
I typically work with Autumn around four times a year to do seasonal photos to refresh my webpage and gather photos for my instagram/Facebook pages.
When we do shoots, they’re either 30 or 60-minutes and I always have one mission in mind: get as many different photos as possible.
When thinking about instagram, I have to think about how the photos look together on the 9-photo grid that you see when clicking on someone’s profile. So it’s not helpful if I have 9 photos of me, in the same outfit, in the same location, in the same pose. I need different outfits, different poses, different locations to get as many different photos as I can to have a diverse collection to use on my instagram.
So before a shoot with Autumn I consider a few things:
So there you have it my friends. Simple ways to maximize your time with your amazingly talented photographers to make the most of both of your time and get as many unique photos as possible. Happy shooting!
Problem 1: your business Instagram doesn't have a business account
What?! Why? This unlocks your ability to display more info about your business as well as view analytics.
Problem 2: you aren't giving users easy ways to contact you
Like I said, switch to a business account so that you can create quick links for users to call, email, or get directions to your business. (How to switch? Google it. Details are everywhere.)
Problem 3: (this one drives me crazy) your brick and mortar's address isn't listed
I came to your Instagram, loved your brand, saw the great photos, and want to visit your physical location to eat/buy/do/see all the things...why isn't your address listed? I don't want to have to now go to another webpage or app to Google your business name and try to find your address. MAKE IT EASY FOR YOUR WANNABE CLIENTS. You do want their money, right?
Problem 4: your bio doesn't talk about what you do or who you are
One time I went to a really cool instagram with gorgeous images of people inside homes - I couldn't tell if it was a travel magazine, a clothing retailer, or a lifestyle blogger. Since I didn't want to spend the time doing my research, I kept scrolling. If you want people to connect and engage with you on social media, be clear about who you are and what you do.
Problem 5: you want to link to your website but also share another link (for an ad, a special product, an event ticket link, etc.) but don't want to replace your website link
Try something like linktr.ee to post several links from your profile page.
As always, I hope this is helpful!
Events are sometimes hard to shoot. This event was the perfect example of how a client's needs and my needs don't always overlap. (And who is right? The client, of course. I just have to educate them about what will happen if we go with their choice.)
I've written about the exposure triangle before. There are lots of things I can do to take a photo in a dark situation. However, the more I use those techniques (without flash), the grainier the photo will be come. (Because my camera is basically trying to suck the light into the photo, but can only do so much if the room is dark.)
So why wouldn't I use flash? Well here's the difficult part about some events I shoot: the client wants a dark room because, hello, ambiance! I don't disagree. However, I need light, and there are only two ways I can get it: turn up the lights (clearly can't happen based on the preferred ambiance), or use flash - which is sometimes even MORE obtrusive than having lights turned up higher. So what does a photographer do? We do the best we can - but sometimes that means pretty grainy photos.
For example, the photo above is from spring commencement at The Ohio State University. The color, contrast, motion, and candid nature are are all what I was seeing with my eyes - so I captured it in that style.
Sometimes you know your own style and are looking for a photographer to fit it, which can be difficult for both parties. The dream photographer/client relationship is when everyone is looking for the same thing - which makes it easy to create and deliver!
If you're ever looking for a different style than mine, I might refer you to another photographer! It wouldn't hurt me at all - I just like to help match people with options that would give them exactly what they need!
Leave a comment about what types of photography styles you like! I'd love to know.
Ever wonder what the difference is between a speedlight and a strobe? Each is a type of flash that could be used for various purposes. A tiny intro is featured on today's PhotoVlog!
As always, if you have any questions, feel free to comment below or shoot me an email!
I'm honored to be on episode 19: Fostering Relationships + Cultivating Your Creative Business!
Thanks again, Sam! It was so fun to chat with you. :)
Here are the two reasons why it's so hard to see our images edited:
My dream is to give clients exactly what they want. Lots of communication ahead of time helps me do that. ALWAYS feel free to share your style, thoughts, preferences, and usage goals. I'm more than happy to work efficiently and effectively to get photos that you need!
As always, I never want to speak for ALL photographers. I just like to share some common industry thoughts. :)
CROPPING + ALIGNING
I crop images for a number of reasons. Sometimes I want the subject to be more of the focus, other times I want to crop out part of the image that I don't like (maybe someone began to walk in front of me, or there's a power line I can see crossing the sky at the top of the image). There's a long list of why I might crop a photo. I also align images while I crop them. If I wasn't holding the camera perfectly even to the ground, I use cropping like a level to be sure the photo is straightened.
ADJUSTING COLOR BALANCE
Due to various lighting situations (and how frequently they can change dramatically), I edit the color balance to be sure the image looks just like my eye saw it in real life (that's my "style" of photography). Sometimes the color is too cool or too warm. (See examples below.) Like Goldilocks, I like it just right.
High quality DSLR cameras do a great job creating sharpened images, especially when using auto focus. However, I use Lightroom to sharpen it even more!
When parts of images have shadows that I want to have more light, I brighten them when I edit.
REMOVING UNWANTED FEATURES
People often think of this as blemishes or flyaways only. Nope! I often want to remove dirt on the ground, a car from the background, someone's name tag, or a fire alarm on the wall (more common than you'd think!).
I hope that helped explain what I do after the shoot! :)
Portraits by Megan Leigh Barnard
Gels are used with flash to add color to photos - think of it like a filter. Today, I'll explain how simple it is to start getting creative with color!
Links, as promised!
(If you're just getting started with flash, check out this video first.)
Writing and vlogging to entertain, educate, expose, and encourage.
A few of my favorite shots, available for purchase for both personal and commercial use. SEE GALLERY
READY FOR BRAND PHOTOGRAPHY?
I created a free resource guide to help maximize your photography experience, no matter who you're working with.