BLOG + VLOG of AUTUMN THEODORE PHOTOGRAPHY
My background is in journalism. I have a Broadcast Journalism degree from the University of Kentucky. After graduation, I spent 10 years in local television news. I worked as on-air talent in Parkersburg, WV, Birmingham, AL, and Lexington, KY. Our family moved to Savannah, GA right before coming back to my hometown of Columbus.
Shortly after our move back to Columbus, I was approached by co-owner of Zest Juice Co. Natalie Helman to take over their social media platforms. At the time, Zest only had one location (Grandview) and Natalie and her husband didn’t have time for social…but it was a necessary tool for their business model.
I quickly learned social media could be a major headache for many startups and small businesses who do not have the marketing budget. I founded White Barn Media in 2015 in hopes of helping small businesses connect with their target audience and create a big impact within their community.
What exactly does a social media manager do?
Social media is so much more than posting a few pictures online. There’s a balance to everything and social media is no exception. Sometimes it’s a balance between art, risk and analytics. Nothing is surefire with social media, it’s a living breathing thing that is constantly evolving. That being said, staying on top of trends is one of the most important duties of a social media manager. Creating new campaigns, monitoring the success and failure of the campaigns, and constantly staying connected to your phone are also important duties for a successful social media manager. Keeping my clients in the loop on the numbers behind the campaigns is critical. I try to keep an open mind to all campaigns and offer suggestions for tweaking what worked and what didn’t.
What makes White Barn Media different than large agencies?
Most large agencies have dozens if not hundreds of clients. I like to keep my client base small to guarantee more one on one attention for each client’s brand. I don’t use automatic posting software such as Hootsuite or Buffer to post, as I like to keep my posts fluid and organic with the weather, time of day, and what’s happening. Because my client base is small, I am always connected to their accounts and have accessibility to any questions, comments, inquiries or complaints.
What are your favorite apps and resources that support White Barn Media?
My phone is filled with third party apps to help curate creative content for my clients. Some of my favorites are Word Swag, Adobe Spark, Snapseed, Canva, and Lightroom. I prefer Square Space for web design and Wordpress for blogging. And I’m always connected to Pinterest for creative ideas!
What does your typical day look like?
Like most Americans, I check my phone first thing when I wake up. I monitor all comments, mentions, direct messages for my clients and quickly respond to any inquires or concerns. I then take a quick glance at Twitter to see what is trending for the day. After I post during my clients' peak hours, I monitor any quick comments that come in and engage with their audience. During the morning hours I will also click on some of my clients' followers’ profiles and engage with their posts. From there, it’s really monitoring the feeds, answering emails and creating fresh content for the next day.
What other services do you provide?
Currently, I offer bundled social media services like Facebook, Instagram, Twitter, Pinterest, LinkedIn and more. I also offer web design, photography and videography. SEO and SEM can also be bundled in my web design package.
Are you taking new clients?
Yes! I would love to hear from you if you think White Barn Media would be a good fit for your small business. Additional information about my company can be found at www.whitebarnmedia.com.
After nearly 15 months of start-and-stop planning, collaboration, writing, design, and edits, you are viewing the updated version of my website! And I am SO pleased.
I'm really proud of the updates since they showcase more of my work. I created portfolio pages for each type of photography I provide (brand, portrait, event, and product), which include sample photos, client stories, and reviews. I also designed a new resource guide (in the footer of each page) which helps explain how to prepare for brand photography.
I could not have done this without Brandi Lust (for her amazing website vision/goal consulting skills); Kelley Engelbrecht (for her incredible writing skills); and Sandi Theodore (Mom!), Alida Smith, Andy Gottesman, Brittany McClaskey, and Jared Gibbons for their consultation/feedback/editing help. Thank you all!
So what's the secret to removing the haziness?
The secret is wiping off the lens on your smartphone.
Yes, it's that simple. We'd never touch the lens of a nice camera, but we touch our smartphone lenses every day. No worries! Just grab your shirt (or softest piece of clothing) and wipe it for 5-10 seconds to get all the oil, dirt, and dust off of the lens.
Two reasons - one about you and one about me:
If you have time for a two-minute read, I recommend you check out a blog post I wrote about why shooting is only half the work.
Happy New Year! Want to learn some new things about photography gear? Here's a video with a few tips!
Random, but I hope they're helpful! :)
Wow, this is somewhat surprising...and somewhat not.
I'm going to breakdown these photos on why I think they were the most liked photos of 2018. (The list will be in the order of left to right, top to bottom.)
Happy Friday, and Happy New Year! I hope you have a wonderful 2019!
Actual photography is about 25% of what I do - and I have passion for 100% - here's the breakdown:
25% photography: Taking photos and editing them (most people think this is all photographers do).
25% business: Marketing, communications, project management, being a webmaster, accounting and finance, etc. So many things are involved in running a business - and I love all of them.
25% education: What's happening right now? I'm educating you. I very much enjoy the process of sharing details, tips, and information about my industry.
25% relationships: Don't tell the other 3, but this is actually my favorite part of my business. If you know me, you're aware that I'm an extrovert and enjoy spending time with people. I get to do that professionally during meetings/consultations, shoots, and even just chatting at local events. And sometimes, clients become friends and friends become clients. It's truly magical.
"With proper communication and planning, I can get you an image during an event." -- Andy Gottesman, Gottesman Photography
So the secret tip is using communication and planning? Yep. Here's some extra info and tips:
As always, I hope this is helpful information about how to work with your photographer for the best results possible!
Writing and vlogging to entertain, educate, expose, and encourage.
A few of my favorite shots, available for purchase for both personal and commercial use. SEE GALLERY
READY FOR BRAND PHOTOGRAPHY?
I created a free resource guide to help maximize your photography experience, no matter who you're working with.