THE HIDDEN WORK of AUTUMN THEODORE PHOTOGRAPHY
EG Group, headquartered in the United Kingdom, is a company dedicated to serving convenience needs of consumers. With over 6,300 stores across 10 countries, you've absolutely been to their stores - probably hundreds of times throughout your life! Places like BP, Marathon, Shell, Burger King, KFC, Krispy Kreme, Sbarro, Subway, and Starbucks to name a few!
A few new stores had opened in our market (Columbus, Ohio) so the company reached out since they needed photos of each location, stocked shelves, folks browsing goods, making purchases, and engaging with team members. Each location's store manager was prepared for our shoot with products lined up perfectly, and making sure team members were ready for photos.
The Director of Marketing and Communications at The Ohio State University College of Optometry needed brand photography for the redesign of their 10-year old clinic brochure. They wanted to modernize the design, plus it was also important to show their beautiful new building!
Their goal was to have 6-10 fresh, amazing photos of student models in various parts of the clinic - registration, patient rooms, labs, and retail. It was also important to schedule this shoot after hours so that we didn't interfere with patient care.
Prepared client + 2 hour photoshoot = 200+ photos :)
Here are some highlights!
Julie Ohlemacher is passionate about body image and intuitive eating coaching because of her own history of struggling in her body. As Julie embarked on her own healing journey, it became apparent that her struggle was not unique, that so many other women had the exact same experience.
As a coach, blogger, podcaster, and business owner (wearing all the hats!), Julie has always been keenly aware of the importance of constantly creating new content for her website and social media platforms. So many different types of images are needed to help a brand tell a story - in Julie's case, those images include more than just working at a desk - they show her personal life, her support of intuitive eating, her friends, her body (that she loves!), and of course her Insta-famous dog, Maple.
Julie is a pro at getting the most out of every shoot. Because of her prep work, we're usually able to get double the normal amount of photos in a one-hour shoot. Here's how she does it.
Monthly posts featuring previously unseen photos and how they were processed.
A few of my favorite shots, available for purchase for both personal and commercial use. SEE GALLERY
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