BLOG of AUTUMN THEODORE PHOTOGRAPHY
Do you see the difference between the two photos below? Can you explain what that difference is? Is it a big difference? A small difference? Color? Lighting? Quality, perhaps?
Here's the difference:
I share this example because I had a conversation with a client recently. It was my job to find models for a photoshoot we were planning. I sent photos to my client and asked for her to choose her 5 favorite models out of the roughly 10 photos I sent. (Photos were shared by the models - some were professional and some were not.)
My client's response: "Just based on the quality of the pictures (because I had to choose somehow), let's go with these five models." ... which means she chose models for a shoot based on image quality alone. Imagine how people are choosing which products to buy, which restaurants to try, or even which stores to visit.
Image quality matters. Photography is compelling.